le'Aura - Cosmetics Identity & Packaging

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le'Aura - Skincare

Logo design, Brand Identity, Packaging Design

Ignite Your Aura.

At le’Aura (brand name inspired by owner’s - Laura), we believe in harnessing the natural essence of the Croatian coast to create a skincare experience that transcends the ordinary. Inspired by the Adriatic's pristine waters, our products are crafted with a touch of coastal magic, delivering a radiant aura to your skin. Embrace the purity and harmony of nature with le’Aura, where beauty meets the soul in each carefully curated formula.

Brand’s Mission

Empowering individuals to embrace their natural beauty, le’ Aura is committed to delivering skincare solutions inspired by the purity of the Croatian coast. Le’ Aura believes in the transformative power of nature, curating products that nourish, revitalize, and enhance the skin's innate radiance, fostering a sense of confidence and well-being in every individual.

Our Challenges & Project Goals

Understanding and differentiating the brand within the competitive skincare landscape required extensive research to pinpoint unique selling points. Balancing the aesthetic appeal of the logo and packaging with practical considerations, such as environmental sustainability and regulatory compliance, demanded a meticulous approach. Additionally, selecting a color palette and materials that evoke the desired emotions while aligning with the brand's identity further added complexity to the design process.

Client Testimonial

Working with our awesome branding crew was seriously a blast! They totally got what le’ Aura is all about and made our dreams come to life. The team nailed it by making our logo and packaging pop in the skincare scene. They were always on the ball, catching all the details, and their passion for our brand was next level. We're stoked with how everything turned out and can't wait to see le’ Aura shine with this rad new look!

Laura Novak / Owner at Aura

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If you are interested in a cooperation with us, drop us an email and we'll get to you as soon as possible.